From 4-7 October 2018, Ruinart, official Champagne of Frieze Art Fair, will be exhibiting a selection of artworks entitled ‘Reveal the (In)Visible’ by its 2018 Artist of the Year Liu Bolin in the Ruinart Art Bar at Frieze London.
Internationally acclaimed Chinese artist Liu Bolin is the latest contributor to Ruinart’s annual commission of a leading artist to present their own unique vision of the savoir-faire and heritage behind the first established Champagne house founded in 1729.
Ruinart’s patronage of contemporary art began with the bold decision to call upon the Czech artist Alphonse Mucha in 1896 to create the first artist-led advertisement poster making an immense impact at the time. This commitment to supporting the world of art has continued to the present day with further commissions over the past ten years and the Maison’s participation in 36 leading international art fairs.
Of their 2018 choice, Frédéric Dufour, President of Ruinart stated:-
“I’ve been a long-time admirer of Liu Bolin and his work has constantly been in my orbit. I have spent many years in East Asia, and I thought, who could be better than “The Invisible Man”? He was an obvious choice for us, because of his attention to the human beings and to nature. He revealed all the savoir-faire and the work of the men and women behind each bottle of Ruinart. Rare as it is for a champagne house to reveal this know-how, I believe that this kind of artistic invitation maintains a fine connection that ensures our Maison never loses touch with the modern times…”
Liu Bolin is recognised worldwide for his unique and powerful artistic format which employs the art of camouflage to reveal the invisible. When invited by Ruinart to visit Maison Ruinart in Reims for 10 days, he was struck by the settings, artisans and heritage that were revealed to him. This inspiration led him to curate eight striking photograph-performances depicting encounters with the Maison’s employees during different stages of champagne production, the wines and the House’s early commitment to contemporary art.
Through the creation of these strong and elegant performance images, Liu Bolin has managed to capture the ties that bind history, culture, nature, dedication and reveals the identity of the invisible hand of Ruinart by vanishing behind those who craft it. By making the human form disappear, the artist spotlights Ruinart’s distinctive techniques and savoir-faire. He reveals the expertise of the women and men who work anonymously, while highlighting Ruinart’s close relationship with nature.
“When I began my research into Ruinart, I learned about the unique know-how of the world’s oldest champagne house and the exceptional beauty of the historic place, which is a listed Unesco World Heritage Site. I was impressed by the team’s expertise and how the surrounding natural resources are put to use in the production of champagne. From the vineyards to the chalk cellars, whose temperature and humidity are ideal for wine production, Ruinart winemakers draw the best from nature without causing harm. I wanted to use this series to showcase their work…”.
LIU BOLIN ‘REVEAL THE (IN)VISIBLE’ EXHIBITION AT RUINART ART BAR, FRIEZE LONDON Entrance off Park Square West, Regent’s Park, London NW1 4LL Invitation-only Preview: Wednesday 3 October Open days: Thursday 4 October – Sunday 7 October
Vistors to the Ruinart Art Bar at Frieze London will have the opportunity enjoy Ruinart’s Blanc de Blanc and Ruinart Rosé wines by the glass whilst exploring Liu Bolin’s exhibition.
[Credits: Feature image – Alphonse Mucha’s Ruinart Champagne advert from 1896 (ANM Comms PR); pinterest.com; wanderwine.com; photographyofchina.com; artpulsemagazine.com]